Your events are managed from the My Events page. There you will have a dropdown box where you can select which one of your events you want to work with right now - as well as create new events.
Setting up an event is basically divided into the following different sections:
Products is currently an additional feature: it lets each booking purchase one or more products (eg. tickets, add-ons, merchandise) in a desired quantity, on top of whatever you've set up with Custom Fields on the booking-level. It's not yet about choosing one or the other. Each product can also have its own Custom Fields (currently limited to the dropdown type), which is useful for defining variations of a product, eg. size or color.
Longer term, the plan is for Products to grow into a full alternative to Custom Fields for simple ticket sales - so each product can have its own questions, letting you set up several different ticket types, and easily register multiple participants per booking (this is different from the Multiple people per booking guide below, which is a way to book multiple people with the current Custom Fields setup). Until then, keep using Custom Fields as your main setup and pricing tool, and add Products just for extra items to sell.
If you had a similar event in the past:
My Events page find the event you want to copy in the dropdown list in the top of the page and select it. Now you will have a button further down on the page saying Create new event. Click it and fill out the basic details about the new event. After you click Copy make sure that you review ALL of the basic event settings, the custom fields, the pricing, and any discount codes according to the needs of your new event. You find those different sections on the My Events page.
If you don't have a similar previous event in the system:
My Events page click the dropdown box and select Create new event. Fill out the form and click Create. When you get back to the My Events page go through each of the other sections like Custom Fields and Discount Codes.
As mentioned the system can handle any kind of pricing structure. Though for your own sake we recommend keeping it as simple as possible — it will save you for many headaches. Also remember to consider all age groups, and people who will only want to be day guests (if allowed).
When you are ready to preview the booking form go to My Events and click the link where it says Booking page near the top of the page. Once you have reviewed that everything is correct, tested ALL possible price combinations, and preferably tested making a booking, you go to Basic Event Settings and set the event as active. Now people will be able to go and make bookings for your event.
In case you want to be able to book multiple people per booking, see the guide Multiple people per booking.